For Distributers

Mayflower Marketing can deliver product growth and critical analysis of current product management styles

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For Manufacturing

Mayflower Marketing can provide opportunities for growth through analysis of distribution and measured campaigns

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Rotating Equipment Repair

Mayflower Marketing works with you to re-align your business strategy in the face of falling costs within new rotating machines (motors, pumps and gearboxes).

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Sales Training

Both internal and external sales coaching and training is offered to ensure optimum sales performance

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Master Data Management

Solutions can be provided for distributors, manufacturers and end user companies on issues of data management

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About

Mayflower Marketing works principally for MRO distributors, industrial product manufacturers and rotating equipment repair companies who are seeking both strategic growth and renewed business dynamics. It has a deep knowledge of industrial distribution, MRO and end user business in Europe. Providing both sales and marketing experience, Mayflower Marketing delivers to their clients a systematic approach and a clear focus on how they can attract and win new business. They also have unrivalled knowledge of companies who manufacture engineering products in developing countries for those who are seeking new, quality assured and cost effective sources of supply.

 

…The Consultant

 

Having worked in distribution for a large European distributor as both a Sales Director and Group Marketing Director, and being part of company growth from £2m to £250m, much was learned about business growth, and how to manage it.

Since 1976, I have worked in bearings and power transmission products. With both manufacturing and distribution clients in countries including Canada, USA, UAE, India, Pakistan, Holland, Ireland, South Africa, Spain and the UK, I have good global knowledge of the industry. I know what works, what doesn’t often work, and understand the changes that affect all the companies in this sector, including localization, energy saving, acquisitions, data management and change management.

As a member of the EPTDA since forming my company in 2004, I have good knowledge of the executives of the leading manufacturers and distributors in our industry. I have also been a member of the PTDA in the USA and have good contacts with the owners and executives of North American bearing and power transmission companies.

For Distributors

Mayflower Marketing can deliver product growth and provide in depth and critical analysis of current product management styles, sales policy and its overall effectiveness. Creation of presentation material for use with corporate clients or prospective customers can be provided.

Both internal and external sales coaching and training is offered to ensure optimum sales performance, along with maximum intelligence and customer information which is to be fed back from the sales force to management. This can have a positive impact on margins, as well as improving customer experience.

Experience in acquisition and exit strategies may also be utilised.

With eight years of experience working in Asia with manufacturers of various power transmission, bearing, industrial and electronic products, Mayflower Marketing can give advice on and connection to pre-qualified manufacturers of quality products from low cost countries. This knowledge can support own branding projects.

For distributors who have product data issues, Mayflower Marketing can also provide consultancy through association with ECCMA.

For Product Manufacturers

Mayflower Marketing can provide a critical analysis of current distribution effectiveness and provide opportunities for growth through measured product campaigns to stimulate existing and sometimes “tired” distributors. The introduction to new energetic distribution channels and in new countries can be undertaken.

With eight years of experience working in Asia with manufacturers of various power transmission, bearing, industrial and electronic products, Mayflower Marketing can give advice on and connection to pre-qualified manufacturers of quality products from low cost countries. This knowledge can support sub-contracting supply opportunities.

Marketing material can be created and existing marketing tools critiqued. Exhibition planning, advice and stand personnel training can also be provided.

For manufacturers who wish to formulate an ISO standardized product dictionary for their product data, Mayflower Marketing can also provide consultancy through association with ECCMA.

For Electro-Mechanical Repairs

Mayflower Marketing works with them to re-align their business strategy in the face of falling costs in new rotating machines (motors, pumps and gearboxes).

With experience in changing maintenance strategies, including those involving latest generation of condition monitoring tools, advice can be given on how to best utilise the resources available to the repairer in order to accommodate both workshop work and on-site work for customers.

Sales Training

Both internal and external sales coaching and training is offered to ensure optimum sales performance, along with maximum intelligence and customer information which is to be fed back from the sales force to management. This can have a positive impact on margins, as well as improving customer experience.

External coaching and training is performed “on the road” seeing clients, as well as in a classroom environment.

Topics covered include –

  • Call planning – improving sales visits to miles and selling time
  • Making appointments
  • Reporting – providing improved information on customers and increased market intelligence
  • Margin management – asking questions and listening
  • Follow up – confirming actions promised
  • Exhibition stand behavior – including pre and post exhibition work

Master Data Management Solutions

As an ECCMA Consultant, solutions can be provided for distributors, manufacturers and end user companies on issues of data management, including –

  • External consultant support for setting up data governance programmes
  • Scoping studies for clients considering data cleansing tenders
  • Tender creation and oversight for the data cleansing tender process
  • Oversight of data cleansing projects
  • Master data analysis for conformance to ISO 8000 quality standards
  • Creation of master data strategies
  • Creation of data cleansing and data governance guidelines and procedures

Contact Us

Mayflower Marketing

Malcolm Sheryn

Post

Nursery Cottage, Folly Lane,

Alderbury, Salisbury, Wiltshire

SP5 3DT

United Kingdom

Call

Mobile  0044 (0)7963 080476

Email

mayflowermarketing@msn.com